In this content, press release basically means news release. Before modernization of news distribution, these two terms (press release and news release) means slightly different thing. The press includes magazines, newspapers, blogs and news websites.
Mass Exposure
For your blog to get TV news coverage you need to create a newsworthy story around your niche. As we all know, press release is a powerful marketing campaign that can propel your business to the next level and help you generate traffic to your site.
When you create a newsworthy story, I would encourage that you write in a journalistic way so that it can be picked up by editors and bloggers. I hope you are starting to see the utter massiveness of this type of free website traffic.
Syndicated pickups
It is ''icing on the cake'' so to speak when my forex trading review blog was picked up by International Business Times, it was syndicated all over the news segments. Syndication basically means a newspaper column appears in thousands of local newspapers.
In this content you will discover how to write and distribute your press release that will be picked up by news media and get covered by TV news.
Below is an example of how my release was picked up by IBT NEWS.
Cost
Imagine major brands shell out $500K to produce a TV commercial while smaller companies pay almost $80K to $70K for a production remember that’s just for airing commercial one time on one TV channel.
From a single press release my forex trading blog got 927 media pickups including 15 media pickups.
After 3 days my blog was number 1 on Google for the keyword ''best places to invest'' as below:
How it works (my method)
For your blog to get great pickups including TV coverage news, you need to write a media hook, set-up a media page and distribute your release with a score that get seen by top media.
E.g MH+MP+5
MH = Media Hook
MP = Media Page
5 = Score
Direct Pipeline to Yahoo News
As we all know, Yahoo news is the world largest news site that was founded by David a top C.E.O of PRWEB. When your news is featured on yahoo news, many other news outlets will pickup your news release and send you massive traffic to your site. Most media knows that when Yahoo news gives front and center placement, its dang important.
The scoring system
From my own experience the best press release distribution service is PRWEB. PRWEB has a top notch editor’s reviews team that score all press release submissions on a scale of 1 to 5.
The best quality news score ranges between 4 to 5 which will automatically get your release on preferred placement on the Yahoo news.
After you have submitted your press release to PRWEB system, you will have to put your release on hold so that you can edit and re-edit until you achieve a top score then you will take your release out ''on hold'' status and click distribute.
Below are six steps that can really catapult your release and help you increse website traffic .
Step 1: Get a PRWEB Promo Codes
When you sign-up with PRWEB, from time to time, they will email you out there promotional offers. And from my own experience I have been seeing them sending out promo codes during Black Fridays and on Christmas holidays.
But the best way to get the promotional codes is by visiting www.Retailmenot.com and type PRWEB in their search box.
Step 2: Set up your phone
After you have submitted your press release via the PRWEB, you may get some calls from people asking you for more information or statement that they can use to quote you on their news report.
You need to make yourself very available. If you don’t answer there calls, it’s likely that the news person will not re-phone you.
I highly recommend that you use www.Grasshopper.com for your inbound calls. I love this system because when someone calls you, the system will actually look for you up-to 15 phone numbers. The Grasshopper will give you a business professional face lift.
Step 3: Build your website or Blog for more website traffic
At this point you should set-up your blog or website where you will market your product or service. Before you distribute your release, I recommend that your blog must have some quality content that will help both the media editors and your customers.
Don’t just create a blog that will mess you up when writing content. Below is one of my own authority forex trading blog that I created when I started to make money online.
Step 4: Set-up a media page
It’s very important that you set up a media page on your blog so that editors and journalist can move quickly to garb any item they might need when they are doing their story.
If a news person cannot get what they need, when they need it, there’s a good chance they’ll lose interest in doing your story and they will move to the next story.
Step 5: Create your media hook
It’s critical that you create a powerful media hook that will increase your press release picked up by interested editors and media coverage on TV news. The best way is by brainstorming and adding the ideas to your spreadsheet or notebook.
I know you have some super creative friends or relatives, why not get their ideas for media hook. Your media hook makes your story ''news story'' and interesting and that’s what it takes to get the media to pickup your news.
Step 6: Distribute your press release
For the above method to work, your press release should be distributed via PRWEB. This is because PRWEB is the only release service where Yahoo news and other important media recognize that PRWEB has top notch editors where they assign the rating score to every news release submitted into their system.
If your press release has a high score it will be automatically get the preferred placement.
If you want to achieve the results and get more traffic that I achieved with my forex trading blog, I would encourage that you use PRWEB or any other important press release service.
I would love to go on but the above methods works wonderful well.
The trick is to develop a good media hook, one that the media will want to cover. If you do that, you will get incredible news media pickups that will dramatically increase your website traffic.
If you want to catapult your web exposure then i have no doubt that if you try to use press release as your marketing campaign, you will definitely get results.
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